Facebook auction vs reach and frequency

In this paper, we model advertising auctions in terms of an as- signment model with linear utilit...

If this regular person is curious enough to know more (rare), I usually find it helpful to explai...

We use an ad auction to determine the best ad to show to a person at a given point in time. The w...

Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open biddi...